celebrating the strength, wisdom & beauty of everyday women over 40

40 over 40 project


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a luxury photoshoot experience culminating in a feature in our special edition 40 over 40 portrait magazine celebrating real women & their stories!

I am looking for 40 amazing women in their 40s, 50s, 60s and beyond for a one of a kind styled photography experience celebrating your life and your story!

As women, we wear many hats. We are wives, mothers, daughters, employees, business owners, friends, sisters and so much more. But first and foremost, we are WOMEN!

Women are strength and radiance, sensual and feminine. Even if you haven't seen these things in yourself in a long time, trust me, they lie within waiting to be re-discovered and unleashed!

Join me and be part of a movement that celebrates the joy and freedom that comes with being a mature woman. Let's change the narrative around what being a woman over the age of 40 means.

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this is your time to shine!
There has never been a better time in modern history to be a woman over 40!
40+ women account for over 50% of the population. This group is too big to be ignored and too beautiful not to be celebrated!
Let's celebrate the confidence, strength and wisdom that comes with life experience.
Celebrate your beauty as we embrace every line, scar, stretch mark and wrinkle that makes you who you are.
40 over 40 reviews and video


You are invited to a unique and luxurious photoshoot experience to see yourself in a brand new light! This is an opportunity to share your story and will culminate in a feature in our JOYA portrait couture magazine celebrating 40 very special women and their stories!


the "40 over 40" project

Isn’t it time to step out of your comfort zone and embrace everything that is fabulous about you?!?

Women of all ages, shapes and sizes are beautiful and worthy of existing in photos. Society already celebrates the young so I’ve created this project so that we can celebrate how amazing mature women are too.

Tell your story about what it means to be a woman in today’s world. Whether you feel invisible, empowered or somewhere in between. Know that you are worthy and your story is important!

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I am offering the 40 Over 40 special project package for just £295. The total value of this offer is over £640.


Design and styling consultation via Zoom with Wani to discuss how you want to be photographed including outfit selections etc.
Professional hair & makeup styling on the day of your photoshoot (you will FEEL AMAZING!). You may want to make plans for the night too!
Access to our client wardrobe - tulle, robes, body suits, beautiful fabrics and florals. Let's have some fun!
Fully guided professional photoshoot where I will pose you down to your expressions and fingertips! You won't have to worry about looking or feeling awkward in front of the camera. I will take good care of you.
A private viewing & ordering session where you can see all your beautiful photographs.
1 complimentary matted 8x10" print of your choice with matching digital file.
The opportunity to purchase additional images you love.
Your photos and / or video along with your story will be published on social media and online.
A feature in our special feature 40 over 40 portrait magazine. You will have access to the online copy and physical copies are available at an additional charge.
Invitation to our supportive community through our private Facebook group.


You will be interviewed before and / or after the photoshoot for you to share your story as well as your photoshoot experience.
Before and after styling pictures will be taken.
Your chosen image will be featured in our portrait magazine along with our 39 other selected participants.
Your images and videos will be used for marketing the project including but not limited to social media, print media, website and other marketing materials.
Other conditions may apply.


This experience is so much more than just “taking pretty pictures”! My hope is that it will transform the way you see yourself! You will get the opportunity to reconnect with your inner goddess and see your beauty & spirit the way your loved ones already see you! You are beYOUtiful and so worth it!!!

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This is for you iF...

You are tired of feeling invisible and not seen!
You are tired of the way you look on the outside not matching the way you feel on the inside.
You've never felt beautiful or photogenic and want to change that!
You could really do with some self love & self care right now and would love to be pampered and feel like a model for a day.
You've gone through a big change in your life (empty nest, dramatic weight loss, getting divorced, surviving something difficult) and you are ready to focus on the new you.

This is ALSO FOR YOU if...

You are living your best life right now and want to celebrate that.
You have an interesting story to tell and would love to share it with the world.
You are ready to embrace every freckle, line, scar and wrinkle no matter your age, shape or size.
You want to to honour what makes you beautiful and unique.
You are ready to fall in love with the woman in the mirror all over again!
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“I was incredibly fortunate to come across Wani for my 40th birthday photoshoot. In the studio, you are made to feel like the total VIP that you are. Wani captures the best shots to match your personality and it culminates into a collection of photographs you will cherish for a long time! If you are trying to select a photographer to capture a special time in your life, just call Wani and book her already!”
DAMI, 40s

my why

Hi, I’m Wani and I LOVE creating beautiful portraits of everyday women like you allowing you to awaken your inner cover girl and boost your self confidence.

Women over 40 are interesting and funny and wise and so inspiring! I am super excited about curating stories of women from different backgrounds to show just how amazing life can be when you let go of the desire to please everyone else and start living your best life! #winning

This is not just about pretty pictures! This is about embracing our imperfections and uniqueness and sharing stories that will inspire our community. I hope you will join us on this incredible adventure in 2021!

“Wani is an exceptional photographer, professional and helpful with all your needs. Her work is amazing and she made me feel very relaxed and confident in front of the camera. The images she took of me are beautiful and I have several (printed) around the house. Cannot recommend her enough!”
SAM, 40s


How do you want to be photographed? What does your legacy look like?

The Wani Olatunde Photography experience is dedicated to creating beautiful portraits of every day women like you! I would love to give you an unforgettable and indulgent celebrity style, magazine photoshoot experience. Years from now, you will be so happy you have these photographs. And they will only become more precious as time goes on.

What are you waiting for? Join us on this fantastic journey of empowerment and celebration!

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  • Complete custom photo session design
  • Access to our studio wardrobe & accessories
  • Lots of guidance on styling and outfit choices


  • Camera ready professional hair and makeup styling
  • Go glam or go more natural – it’s totally up to you!
  • You’ll always look like yourself! It’s just you on your very best day!


  • Cover Girl for a day – unleash your inner model!
  • Enjoy a fully guided magazine style photoshoot complete with posing coaching
  • Get ready to look & FEEL amazing!


  • Come back and see all your beautiful portraits
  • Choose your complimentary print as a thank you for participating in the project
  • Purchase more prints and wall art you love
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Frequently Asked Questions
Anyone 40 and over is invited! So you can be 40, 50, 60, 70, 80+ or anything in between!

In my 10 years as a professional photographer, I have photographed hundreds of women of every shape, size and background. There are no restrictions!

This experience is an exciting and indulgent photoshoot experience custom tailored and focused on you! You are so worth it!
The participation fee is £295. This fee holds your date for your photoshoot and allows us to book in the hair and makeup artist for your shoot.

It also covers the design & styling consultation, one beautiful matted 8×10″ print of your choice (with the matching digital) and inclusion in the special edition 40 over 40 portrait magazine.
    We discuss how you want to be photographed and give guidance on what to wear plus styling options.
    Enjoy being pampered with a makeover to help you feel more confident in front of the camera.
    Nervous about posing or what to do with your hands? Don’t worry – you aren’t alone! You will be fully guided & directed by Wani so you don’t need to feel awkward, uncomfortable or worried about not getting good pictures.
    Enjoy seeing all your beautiful images in a guided setting in our private studio. You will see 20-30 images from your session depending on how many outfits we photographed you in.
  • At this session, you will pick your one complimentary image included in the £295 special offer and will also have the opportunity to purchase additional images. Portraits start at £345 per image and collections of 5 or more images start at £1295. The more photographs you purchase, the more you save.
    Upon completion of the project, your chosen complimentary portrait & story will be complied into a beautiful special edition keepsake magazine. You will get access to the online version of the magazine. And the physical copy can be purchased separately.
    Your images & story will be featured on your social media, blog and website.
I believe my clients deserve the best so I have worked hard to source premium quality products that will last and can be handed down to the next generation one day. We offer a variety of options including matted prints, albums, folio boxes and albums.

My most popular item is a beautiful handcrafted wooden box made in the UK that serves as both a picture frame and album box. It sits on your fireplace, coffee table or book shelf to show off your favourite portraits. The best part is that the images can be swapped easily to suit your mood.

You will get the opportunity to see, feel and touch all our beautiful products when you come in for your photoshoot.
Absolutely! We work hard to create images you love. So chances are, you are going to want more than one. You may even want them all! But that’s a good problem to have.

Most clients spend between £1300 and £5000 on their custom photography. 

We do take credit cards.
All photoshoots take place at my private studio in Milton Keynes, Buckinghamshire.
Our photoshoots take place weekdays and are strictly by appointment. Availability is first come first served. During your discovery call, Wani will share a slot of available dates and make sure to find an opening that works for you.

There are limited Saturdays available but there is an additional charge of £100 for these premium slots. We will always do our best to accommodate your schedule.
I’m a big believer in the printed product and I wanted some way of commemorating this experience for all our participants. Each participant will get a page or spread with their image and an excerpt of their story. Further details will be shared towards the end of the project.
I’ve always loved photographing women – creating beautiful portraits of real everyday women is my passion! I love watching a woman fall in love and rediscover herself and I am honoured to be part of the process.

Society hasn’t always been kind to women over 40. It’s like an invisible curtain call where one moves from being seen to being unseen. Women aren’t allowed to grow old gracefully in the same way men are and I believe that’s a huge shame.

I am inspired by women over 40 who have freed themselves from society’s expectations and are simply living their best life! I want to share these stories to inspire women of all ages.

I’m pretty darn excited about going on this adventure with you.
Don’t worry – so many women I’ve worked with feel this way. But it’s not your job to be photogenic! It’s my job as your photographer to help you feel comfortable so you look & FEEL amazing!

I’ve been doing this for over a decade now and have posed at least a thousand women. I am very experienced with working with women of all ages, shapes & sizes and I can help you look amazing in your photographs! You just need to turn up with your favourite outfit – I promise I’ll take care of the rest. 🙂
You can wear up to 4 outfits in your photoshoot. And I always suggest going for a range. Options include but aren’t limited to, casual, personal branding, flirty, fun, sexy and even full glam. Clients wear everything from jumpsuits to cocktail dresses.

If you want to go sexy – bring some sexy lingerie or even bare it all in your birthday suit. This shoot is really about photographing you the way you want and sometimes need to be seen. There are no rules – just your unique vision.

We go through all our different options at your design & styling consultation giving you plenty of time to prepare.
Short answer: Yes!

Long answer: Makeup is important to helping balance skin tones, hide those under eye bags and help your eyes pop. We absolutely believe you should look like yourself! So this is you on your very best day when the skin and hair gods align to help you look your absolute bestest! 🙂

Our professional makeup can offer everything from a “no makeup” makeup look to full glam. So we’ll make sure you love your makeup before we take a single picture!
Most definitely! You are more than welcome to include your loved ones in your shoot. Additional hair & makeup (if needed) is £95. This is YOUR story – tell it exactly how you want.
Absolutely – the more the merrier! It would be amazing to have your friends be part of this project. So definitely spread the word! In fact, why not make it a Girls' Day Out and enjoy the day together? You could even sneak in a couple of photos together. 
While we hope this doesn’t happen – we totally get that life happens! I do book in my hair & makeup artist’s time to be at your photoshoot. So you are allowed one reschedule with at least 2 weeks notice.

If we have less than 2 weeks notice (or this is the second time you are rescheduling), there is a £95 rescheduling fee.
Rest assured, we will be employing all the necessary safety precautions in line with current government guidelines. Only one client is allowed into the studio at a time. Main touch points of the studio will be sanitised in between sessions. Please email for the full list of precautions being taken.
This is an open project and every woman over 40 invited to take part. Every woman is beautiful and we want to celebrate every definition of that beauty. So we operate on a first come, first served basis.

If you are interested or have more questions, then get in touch with Wani for a discovery call to answer all your questions. Pay your £295 participation fee and you are booked in for your shoot.

The only limit is that we have 40 spaces available. Once we fill all the spaces, we will create a waitlist of interested women. However, there are no guarantees that we will be running this next year. So I definitely recommend booking in for this year’s campaign if you are interested.
Whoop whoop! I can’t wait to work with you!

Click right here to schedule a quick phone chat or click on the big pink button that says “Book Your Spot Now”. We can take your booking fee on the call once you are happy with all the details.
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“I was worried about my inability to pose and that the pictures wouldn’t come out (nicely)…but that didn’t happen at all! Wani knew how to make me pose (big surprise!) and got lots of smiles from hubby! Thank you Wani!”


This is your chance to be SEEN & HEARD! Above everything else, this project is really about empowerment and embracing life over 40. So whether you need to make more time for yourself, need to increase your self belief or learn to love your body – this could be a life changing experience. Remember, you ARE WORTHY of being seen!

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not quite ready to book yet?

Interested but not quite ready to book yet? Not a problem! I’m not sure if I will be running this special project again next year. But stay in touch and be the first to know about any new campaigns and projects we’ll be running in the future. You’ll also receive first dibs on any limited special offers available. Click on the button below to join the A list.

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